Grow · The next lever
Sales have flattened.
- What we do
- Find where growth is left: catalog gaps, share of search, conversion, and stock that caps sales.
- What you see
- A ranked list of growth levers, each with a target.
The whole channel. One owner.
Catalog, inventory, fees, advertising and reporting, run as one plan and reviewed every week.
ScopeThe whole channel
CadenceWeekly, plus a monthly review
Starts withAn account audit
Your contactDean Christener
Start with the problem
What's costing you the most right now?
Protect · Inventory
Best sellers keep running out.
- What we do
- Weekly sell-through by style and size, restock checked against what's inbound, stranded units cleared.
- What you see
- Weeks of cover on every top seller in the weekly report.
Grow · Advertising
Ad spend is up. Profit isn't.
- What we do
- Spend tied to a TACoS target you agree to, reviewed weekly with the specialist partner who runs the campaigns.
- What you see
- TACoS against target, every week, next to total sales.
Protect · Fees
Fees are eating the margin.
- What we do
- Size-tier and fee audits, plus reimbursement claims for lost and damaged units.
- What you see
- Claims filed and dollars recovered, every month.
Grow · Listings
Traffic comes in. Sales don't.
- What we do
- Titles, bullets, images and A+ checked against your own site, your search terms and Amazon's AI shopping assistant.
- What you see
- Conversion by product, against plan and last year.
Protect · Catalog
Listings keep breaking.
- What we do
- Suppressions, variation problems and Brand Registry cases, worked until they close.
- What you see
- Open cases and suppressed listings, with status, every week.
Report
Nobody can say how Amazon is doing.
- What we do
- One weekly report against plan and last year, and a standing call to go through it.
- What you see
- The same page every week, built from your own Amazon data.
What's in scope
Ten jobs. One plan.
Tags show how often each job is reviewed.
Grow
More of the right traffic, converting01
Listing optimization
OngoingTitles, bullets, attributes, images and A+, written for search and for Amazon's AI shopping assistant.
02
Advertising oversight
WeeklyTargets, budgets and search terms. A specialist partner runs the campaigns under our direction.
03
Promotions and deals
MonthlyCoupons, deals and the event calendar, proposed for your approval.
Protect
Stock, fees and account health04
Inventory and replenishment
WeeklySell-through by style and size, restock plans, inbound tracking and stranded stock.
05
Account health
WeeklyPolicy and performance notices handled before they turn into suppressions.
06
Fee audits and reimbursements
MonthlySize-tier checks, fee reconciliation and claims for lost or damaged units.
07
Catalog and Brand Registry
OngoingVariations, duplicates and cases, worked until they close.
Report
One view for leadership08
Weekly report
WeeklySales, traffic, conversion, ads, inventory and returns against plan and last year.
View sample →09
Standing call
WeeklyThirty minutes on what changed, what we're doing about it, and what we need from you.
10
Monthly review
MonthlyResults against plan, and the priorities for next month.
How the channel connects
Every number feeds the next one.
Most agencies split these across teams. Makai Growth runs them as one chain, so a fix in one place doesn't break another.
Traffic
Sessions, search rank and the share that comes from ads.
Conversion
Unit session rate by product, checked against your own site.
Sales
Ordered sales and units against plan and last year.
Inventory
Weeks of cover by style and size, and what's inbound.
Fees
Fulfillment, storage and referral fees per unit.
Margin
What's left after Amazon takes its share.
Getting started
The first 90 days.
Pick where the brand is today. Each path starts differently and ends in the same weekly rhythm.
Step 1
Set up
Seller Central, Brand Registry, and the catalog and pricing plan.
Step 2
Build
Listings written for search and the AI shopping assistant, the image brief, and the first FBA shipment.
Step 3
Launch
Advertising with the specialist partner, early reviews through Vine, and the first weekly report.
Then
Run weekly
Weekly work, a standing call and a monthly review against plan.
Step 1
Audit
Access set up, data pulled from Seller Central and Ads, and a written findings list.
Step 2
Plan
Priorities, monthly targets and the report format, agreed together.
Step 3
Fix
Listings, stock and spend brought up to standard, biggest impact first.
Month 3 on
Run weekly
Weekly work, a standing call and a monthly review against plan.
Step 1
Find the next lever
Catalog gaps, new variations and share of search.
Step 2
Plan
A target for each lever, and the inventory to support it.
Step 3
Expand
New ASINs and variations, the deals calendar, and advertising into new search terms.
Then
Run weekly
Weekly work, a standing call and a monthly review against plan.
Weekly report
What lands in your inbox every week.
One page, the same format every week, so a change stands out the moment it happens.
- Sales, units and sessions vs plan and last year
- Conversion by top product
- TACoS vs target
- Weeks of cover and inbound
- Fees, claims and open cases
Ordered salesvs plan
Sessionsvs LY
Conversionvs LY
TACoSvs target
Ordered sales by week, this year vs last
Weeks of cover, top sellers
Stranded units
Reimbursement claims filed
Open Brand Registry cases
Redacted and illustrative. Yours is built from your own Seller Central and Ads data.
Case
Roark, Amazon US.
Travel and adventure apparel. Full channel management.
+67%Ordered sales
+116%Units
+55%Sessions
2.7%Conversion, from 1.9%
January to August 2026 against the same months of 2025. Source: Amazon Sales and Traffic report.
FAQ
Before we talk.
What does it cost? +
A monthly retainer, quoted by scope: catalog size, marketplaces, and whether advertising oversight is included.
Do you run the ads yourself? +
Makai Growth sets the targets and reviews spend weekly. Campaign build-out is handled by a specialist advertising partner under our direction.
Can you work alongside our current agency? +
Yes. Makai Growth owns the channel plan, and creative or advertising agencies can work to it.